We spoke with John Crawshaw from wearelut about their recent “Turning Petrolheads” project for the Hyundai i30n. This involved creating a 60 second TV ad and two 15 second TV spots, plus a print and billboard campaign (which included lenticular images, that change with angle of view, on the sides of London buses).

Hyundai i30n – Turning petrol heads from wearelut on Vimeo.

All the work featured a mix of CGI blended with real world footage, and we asked John about the challenges they faced.

Read about wearelut’s work on the Hyundai i30n campaigns
Continue reading Hyundai i30n “Turning Petrol Heads” – wearelut →