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Hyundai i30n “Turning Petrol Heads” – wearelut

We spoke with John Crawshaw from wearelut about their recent “Turning Petrolheads” project for the Hyundai i30n. This involved creating a 60 second TV ad and two 15 second TV spots, plus a print and billboard campaign (which included lenticular images, that change with angle of view, on the sides of London buses).


Hyundai i30n – Turning petrol heads from wearelut on Vimeo.

All the work featured a mix of CGI blended with real world footage, and we asked John about the challenges they faced.

Read about wearelut’s work on the Hyundai i30n campaigns
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